• The AIR MILES® Reward Program is Canada’s premier coalition loyalty program, with more than 9 million active Collector Accounts representing two-thirds of Canadian households actively collecting AIR MILES® reward miles with the recognizable blue or gold cards

• Collectors can shop and collect AIR MILES® reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally.

• AIR MILES® reward miles can be redeemed for flights on 12 different airlines and for accommodations and car rentals

• Collectors can also redeem AIR MILES® reward miles on more than 800 different rewards, including movie passes, family attractions, accommodation, car rentals, CDs and DVDs, electronic merchandise, sporting goods, recreation and more.

• Collectors can also redeem AIR MILES® reward miles on more than 800 different rewards, including movie passes, family attractions, accommodation, car rentals, CDs and DVDs, electronic merchandise, sporting goods, recreation and more.

• An AIR MILES® Collector redeems their AIR MILES® reward miles for a reward every five seconds.

• In February 2007, the AIR MILES® Reward Program issued its 26 billionth reward mile and also awarded its 27 millionth reward redemption.

• The AIR MILES® Customer Care Centre receives 15,000 - 20,000 calls daily and more than 800,000 e-mails annually

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®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and Roins Financial Services Ltd.