Charitable donation supports development of critical road safety educational resources

Monday, May 31, 2021
Traffic Injury Research Foundation (TIRF), Consolidated Collison Services (CCS) and RSA Canada celebrate first year of partnership

Toronto, Ontario – May 31, 2021 – In Canada, preventable collisions continue to be major issue for road users, with the vast majority being caused by driver error or driving conditions. To help educate the public and encourage safe driving, Consolidated Collision Services (CCS) is donating more than $5,000 to the Traffic Injury Research Foundation (TIRF) to fund road safety education. The donation marks the first anniversary in a three-year partnership between CCS, TIRF and RSA Canada and its affiliate insurers, Canadian Northern Shield Insurance Company (CNS) and Western Assurance Company (WA).

“We are thrilled to be partnered with TIRF and RSA Canada on this initiative to promote driver safety across the country,” says Mike Beier, General Manager, Consolidated Collision Services. “The research reminds us that safe roads are no accident, but require care and consideration from all road users.” 

As part of the partnership, CCS is donating $5 to TIRF on behalf of each RSA Canada, CNS, and WA customer over three years to support ongoing educational resource development around traffic fatalities, key risks, and causes. The donations are made based on the number of repairs completed at CCS locations in the seven provinces where the company operates (British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, and Newfoundland).

“Avoidable road crash injuries and fatalities continue to take place across the country,” says Robyn Robertson, President and CEO, TIRF. “Transferring knowledge and research into relatable and accessible educational tools is critical to address these issues and make the roads safer for all.”

Over the last year, TIRF has developed educational resources on the dangers of speeding and over-reliance on Advanced Driver Assistance Systems (ADAS). Educational materials on the topics are available to all Canadians on TIRF’s website and to RSA Canada, CNS, and WA customers who are completing auto repairs at CCS locations. 

“The program provides us with the perfect opportunity to promote driver safety with our customers and staff in the moment when collisions are top of mind,” says Victoria De Tina, Collision Centre Manager, Performance Collision Grimsby. “The fact sheets allow us to highlight the risks that we all face on the roads, as well as our shared responsibility to keep the roads safe.”

The donation from CCS will continue to fund the development of road safety educational resources over the next year, on topics such as distracted driving and the impact of fatigue on drivers.

The materials are designed to help Canadians identify key risks in each area and develop strategies to avoid potential injuries or fatalities.

“We believe that our role as an insurer doesn’t just start with a policy and end with a claim,” says Karen Mican, Senior Vice President, Claims and Chief Claims Officer, RSA Canada. “We are committed to using our relationships and insights as risk managers to make a positive contribution to the safety of our communities.”

The partnership is part of RSA Canada’s Confident Futures corporate responsibility strategy, aimed at helping customers avoid risk using insight, data and product development expertise.

To learn more about this partnership, visit: road-safety-research-and-education/

About RSA Canada
The RSA Canada group of companies includes Roins Financial Services Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Unifund Assurance Company, Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance Company and RSA Travel Insurance Inc. (collectively, “RSA Canada”) and is part of a group of companies headed by RSA Insurance Group plc. RSA Canada employs more than 2,900 people across Canada and is one of the oldest insurance companies in the country with roots dating back to 1833. For more information, visit   

About Consolidated Collision Services

Launched in 2013, Consolidated Collision Services (CCS) is a collision repair network built exclusively for new car dealers that focuses on collision centre performance, customer retention and insurance relations for dealer owned collision centres. CCS is a division of Consolidated Dealers Co-Operative Inc. and is endorsed by the Trillium Automobile Dealers Association. The CCS network currently consists of over 85 collision centres representing over 200 new car dealerships across Canada. For more information, visit

About TIRF

The vision of the Traffic Injury Research Foundation (TIRF) is to ensure people using roads make it home safely every day by eliminating road deaths, serious injuries and their social costs. TIRF’s mission is to be the knowledge source for safer road users and a world leader in research, program and policy development, evaluation, and knowledge transfer. TIRF is a registered Canadian charity and depends on grants, contracts, and donations to provide services to the public. For more information, visit; Twitter, Facebook and LinkedIn.  


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Sybil Eastman
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