Back to basics: Street safety education crucial to keeping Canadians safe this fall

Monday, August 27, 2018
RSA Canada’s TruceTO initiative aims to educate road users to create safer streets for everyone

TORONTO, AUGUST 27, 2018 - With back-to-school fast approaching, it’s a fitting time to educate ourselves on road sharing laws and etiquette, particularly as we face one of the deadliest years ever on Toronto streets.

In 2017, 36 pedestrians, 13 drivers and 4 cyclists were killed in a collision with a motor vehicle.[1] 2018 is on pace to be another bad year, with more than 20 pedestrian and cyclist deaths so far. Part of the problem is the lack of education around safe practices and road signage.

A survey commissioned by RSA Canada, one of Canada’s leading property and casualty insurers, found that 50 per cent of pedestrians don’t always know when cyclists have the right of way and 33 per cent of cyclists have seen an unfamiliar road sign recently.

It’s clear that more education is needed and road users agree: the same survey found that 57 per cent of cyclists and 44 per cent of pedestrians want their cities to invest in driver education.[2] The reality, however, is that everyone could benefit from a bigger investment in road safety education if we really want to keep our streets safe, especially as our streets are going to be busier with students returning to school in the coming weeks.

That’s why, as part of its goal to change mindsets and empowering everyone to take responsibility for their role in keeping our streets safe, the TruceTO hub contains a variety of tools, resources and tips on road safety – something that all road users can get behind and integrate into their day-to-day lives. Educational resources on the site include a back to school road safety infographic, road safety quiz, the first episode of StreetPeace, the official podcast of TruceTO, an educational video depicting just how much our streets have evolved, back to school road safety tips, and links to educational materials created by several like-minded organizations committed to improving road safety.

“As providers of auto insurance, RSA has a vested interest in road safety as a whole,” says Donna Ince, Senior Vice President, Personal Insurance at RSA Canada. “By encouraging Canadians to look out for one another, be more mindful of their surroundings and educate themselves on the rules of the road, we hope to help reduce fatalities and increase the level of harmony on Canadian roads.”

In Toronto, the education gap, coupled with a lack of empathy among road users, has escalated the need for a solution to increase road safety - now. While more road safety plans and infrastructure changes lie ahead as part of the city’s ambitious Vision Zero road safety plan, TruceTO is aiming to use education and empathy to bring harmony among pedestrians, cyclists and motorists.

“Long-term infrastructure change will undoubtedly lead to a reduction in injuries and fatalities. But in the short-term, TruceTO’s mandate is to turn the heat down in the ongoing debate among the city’s road users,” adds Ince.  “That’s why we are focusing on road education when our children return to school this fall - we want to do our part to help make sure they’re safe on the way to school and back home.”

To learn more about TruceTO, test your road safety knowledge and take the pledge to be a better road sharer, visit TruceTO aligns with RSA’s ambition of Making Life Better Together and supports its Corporate Responsibility Safe, Secure World pillar, which focuses on safeguarding their customers from everyday risks. To learn more about RSA Canada’s corporate social responsibility, visit


With a 300-year heritage, RSA is a multinational quoted insurance group. Focusing on general insurance, RSA’s core markets are the UK & Ireland, Scandinavia and Canada, with the capability to write insurance business across the globe.  RSA’s core businesses have approximately 13,500 employees with net written premiums of £6.3bn in 2016.


About RSA Canada:

The RSA Canada group of companies includes Roins Financial Services Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Unifund Assurance Company, Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance Company and RSA Travel Insurance Inc. (collectively, “RSA Canada”) and is part of a group of companies headed by RSA Insurance Group Plc. RSA Canada employs more than 2,800 people across Canada and is one of the oldest insurance companies in the country with roots dating back to 1833.

©2016 Royal & Sun Alliance Insurance Company of Canada. All rights reserved. RSA, RSA & Design and related words and logos are trademarks and the property of RSA Insurance Group plc, licensed for use by Royal & Sun Alliance Insurance Company of Canada. RSA is a trade name of Royal & Sun Alliance Insurance Company of Canada.


[2] According to a survey of 1,560 Canadians conducted between December 15 and 22, 2017 by Maru/Matchbox, with a margin of error of +/- 2.6%, 19 times out of 20

Media Enquiries: 
Siriphone Maldonado
RSA Canada
(647) 776-9248
Danielle Scott
(416) 934-2127